더불어, 이루리 매니저는 인스타그램 ‘스토리 기능을 사용한 광고 전략도 공개했었다. ▲상태표시줄의 변화로 물건의 비포•애프터 강조하기 ▲15초로 제한된 기한을 사용해 관심 유발하기 ▲이모티콘•스티커로 ‘광고스럽지‘ 않은 콘텐츠 제작하기 ▲프로필 사진 클릭 유도하기 ▲일시정지를 유도해 주력시키기 ▲스토리를 위로 올려 상세 아이디어 확인되도록 유도하기 등 7가지다.
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특이하게 홈씨씨의 프리미엄 창호인 '홈씨씨 윈도우'를 비롯해 중문 전 품목에 10% 할인이 적용되며 창호와 중문을 다같이 구매할 경우 추가 할인도 받게된다. 또 욕실 자재 세트 구매시에는 홈씨씨 가게 전용 제품교환권 9만원을 증정된다. 그외에도 세종점의 경우 주방가구 세트 구매시 홈씨씨 매장 전용 상품교환권 2만원을 증정하며 일산점은 소파를 6% 할인된 가격에 판매하는 등 매장별로 추가 혜택을 선보일 예정이다.