Why are canned RTD cocktails like espresso martinis showing up right next to...

https://www.bookmarkidea.win/ever-notice-those-canned-margaritas-chilling-right-next-to-craft-beers-at-your

Why are canned RTD cocktails like espresso martinis showing up right next to craft beer? It’s all about convenience and vibe. Picture grabbing a cold vodka soda for your backyard BBQ—no mixing skills needed