Why 69% of Searches Now End Without a Click — and What That Means for Your Content

https://dibz.me/blog/why-69-zero-click-searches-should-make-you-rethink-ignoring-ai-citations-1046

Why 69% of Searches Now End Without a Click The data suggests search behavior has shifted dramatically in the last five years. In 2019 zero-click estimates hovered around 50% for general web queries