When Composable Commerce Hype Breaks Your Roadmap: A Practical Guide for Mid-Market CTOs

https://www.web-bookmarks.win/price-range-that-s-what-ctos-and-digital-commerce-directors-at-mid-market-companies-50m-500m-revenue-lose-when-ignoring-delivery-ownership-differences-between-partners

Vendor decks say composable commerce will free you from legacy constraints, speed up launches, and slash operating costs. The reality for many mid-market companies - $50M to $500M in revenue - is messier