Waiting for an app to load now feels like a personal insult. Users demand fast...

https://www.tumblr.com/valiantpandemoniumwraith/819622414189264896/whats-a-realistic-fast-loading-target-for

Waiting for an app to load now feels like a personal insult. Users demand fast loading and deep personalization the second they tap an icon. If there is friction, they are gone