The Quality Score is a critical component in Google Ads PPC campaigns, influencing ad rank and cost-per-click (CPC)

https://escatter11.fullerton.edu/nfs/show_user.php?userid=7159571

The Quality Score is a critical component in Google Ads PPC campaigns, influencing ad rank and cost-per-click (CPC). Higher quality scores result from relevant keywords, compelling ad copy, and optimized landing pages