Short brand names work better in digital gaming because they fit neatly into...

https://hectorsinterestingjournals.talesignal.com/posts/what-makes-a-short-name-feel-technical-vs-friendly

Short brand names work better in digital gaming because they fit neatly into mobile headers and look cleaner as app icons. Players find them easier to say and remember, which boosts word-of-mouth and helps your game stand out in search results