Ranking in search isn't the same as being cited by AI. When a user asks...

https://stateofseo.com/how-do-i-explain-geo-to-my-ceo-in-60-seconds-and-why-you-should/

Ranking in search isn't the same as being cited by AI. When a user asks Perplexity a question, the model looks for verified facts to summarize. If your site lacks structured data, you lose the chance to be the primary authority. By using Schema