Rank tracking is officially dead for enterprise teams. With AI Overviews...

https://qqpipi.com//index.php/The_Death_of_the_Click:_Building_the_Internal_Case_for_Visibility-Based_SEO_KPIs

Rank tracking is officially dead for enterprise teams. With AI Overviews causing a 30% CTR drop across EU markets, obsessing over blue links is a waste of time. We are moving toward AI visibility tracking where zero-click is the new baseline