Pushing negative stories down the search results—known as suppression—is like...

https://www.emergbook.win/trying-to-bury-negative-news-by-pushing-it-down-with-new-content-is-like

Pushing negative stories down the search results—known as suppression—is like trying to hold a beach ball under water. As soon as you stop, it pops back up. Removing the content or de-indexing it is the only way to permanently clean your digital footprint