Many B2B organizers still treat hybrid as a simple livestream. They miss the...

https://businesscloud.co.uk/news/the-hybrid-events-boom-how-smart-event-companies-are-capitalising-on-a-9-billion-opportunity/

Many B2B organizers still treat hybrid as a simple livestream. They miss the real point. Hybrid events represent a $9 billion growth opportunity when you design for two distinct audiences instead of one