In today’s digital-first procurement, your reputation is your front door....

https://medium.com/@richard.ramos06/we-have-a-6-to-18-month-sales-cycle-how-does-reputation-affect-us-58a9a3520c0e

In today’s digital-first procurement, your reputation is your front door. Buyers no longer wait for a sales pitch to form an opinion. They head straight to G2 or LinkedIn to see if you walk the talk. They want proof of life, not just polish