How a $12M E-Commerce Brand Nearly Lost Its Organic Traffic in Six Months

https://www.generate-bookmark.win/pbns-create-fast-ranking-spikes-then-everything-crashes-why-editorial-links-win-long-term-1

The Dirty Link Fallout: What Went Wrong at HomeGoodsCo HomeGoodsCo (name changed) was a healthy e-commerce player doing about $12 million in annual revenue. The marketing team spent roughly $2.1 million yearly on paid ads and organic growth