How a 120-Employee SaaS Company Rewrote Its SEO Playbook with ChatGPT in 2024

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How BrightScale's Marketing Team Decided to Test ChatGPT Across 12 Campaigns In January 2024 BrightScale, a 120-employee B2B SaaS company, had 18 people in marketing, a dedicated SEO manager, and a content backlog that had grown to 64