Finding the right agency for a pan-European rollout is harder than it looks....

https://www.blaze-bookmarks.win/finding-the-right-agency-for-a-european-rollout-is-less-about-vanity-metrics

Finding the right agency for a pan-European rollout is harder than it looks. Most firms talk a big game, but few understand the nuance of managing hreflang at scale across twenty markets