competitor search analysis
https://blast-wiki.win/index.php/Service_Page_Optimization:_A_Practical_Guide_for_South_African_Businesses
I've been digging into competitor search analysis to see what keywords they're targeting that we're missing. It's surprising how much you can learn about their strategy just by looking at their ad copy and organic rankings. This kind of audit really helps identify gaps and opportunities without reinventing the wheel.