company reputation management
https://getbusinessreputationdeck.almoheet-travel.com/why-business-reputation-management-belongs-in-every-seo-strategy
Managing your company's reputation online feels a lot like tending a garden—you need to keep an ear to the ground for what people are saying, address any negative feedback quickly and sincerely, and regularly share the positive stories that make your brand trustworthy, because a good name can open doors that no amount of advertising can.