Canned RTD cocktails like vodka sodas are popping up right next to craft beer...

https://www.americancraftbeer.com/why-ready-to-drink-cocktails-are-showing-up-next-to-craft-beer/

Canned RTD cocktails like vodka sodas are popping up right next to craft beer in stores—and it’s no accident. These easy, refreshing drinks make tailgates and backyard BBQs a breeze without the fuss of mixing