Better Google Ads results start with shared goals. Set up tracking before spend...

https://emiliosgreatop-eds.cavandoragh.org/my-agency-report-looks-good-but-sales-are-flat-what-am-i-missing

Better Google Ads results start with shared goals. Set up tracking before spend rises. Judge leads by quality, not count. Test one change at a time, compare results, and keep what works