1. Sarah L., Operations Manager at a mid-size retailer

https://www.charliebookmarks.win/scaling-only-cart-and-checkout-for-black-friday-why-one-targeted-change-rewrote-our-vendor-strategy

1. Sarah L., Operations Manager at a mid-size retailer "Look, we tried scaling our Facebook ads last Q2 similar to what the article suggests, hoping for that 30% ROAS bump. But here’s the thing—our CPL (cost per lead) nearly doubled within weeks